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  • Business Artificial Intelligence Marketing allows marketers to crunch enormous amounts of marketing data analytics from social media, emails, and the Web in a relatively faster time.

  • The insights they get in a shorter time frame will help marketers boost campaign performance and return on investment (ROI) faster.

  • This gives marketers and businesses more time to focus on other equally important tasks.

  • Digital marketing has become a promising promotion because of widespread access to the Internet.

  • Below are some advantages of using digital marketing for learning institutions. Less costly.

  • Marketing over the internet is a good option to attract a large audience at a lesser cost.

  • Improves brand awareness. Social media platforms such as Twitter, Facebook, LinkedIn, and Instagram comprise a massive section of the audience.

  • Therefore, marketing through such platforms can help attract followers, thus increasing the awareness of the brand.

  • Enhances reputation. Reputation can be enhanced through quality blog posts, online videos, online testimonials among other strategies.

  • Therefore, for educational institutions to be successful in the current era, using and implementing comprehensive and well-designed digital marketing strategies is vital.

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