MASS COMMUNICATION SECTOR
MEASUREMENTS
How will the performance be measured to ensure everything is managed and adjusted accordingly if required
you have choosen the Measurement module.
List of 2techniques
• Broad Cast Media
For as long as there have been mass media, attempts have been made to measure audiencesÂ’ consumption of media content)
•Origins of Online
•Online audience measurement began with a focus on one of the same basic metrics employed by older forms of mass media: audience size. Newspapers focused on circulation, radio stations on number of listeners, and television stations on number of viewers
•Measurement of online audience size was — and continues to be — carried out using an array of metrics based on different technologies and reported by multiple parties