MASS COMMUNICATION SECTOR

How will the performance be measured to ensure everything is managed and adjusted accordingly if required

   you have choosen the Measurement   module.

List of 2techniques

• Broad Cast Media

• For as long as there have been mass media, attempts have been made to measure audiences’ consumption of media content)

•Origins of Online

       •Online audience measurement began with a focus on one of the same basic metrics employed by older forms of mass media: audience size. Newspapers focused on circulation, radio stations on number of listeners, and television stations on number of viewers

        •Measurement of online audience size was — and continues to be — carried out using an array of metrics based on different technologies and reported by multiple parties