MASS COMMUNICATION SECTOR
MARKETING
This is the mass media method of marketing communication and provides exposure to the largest, most geographically dispersed audience at the lowest cost per head
This marketing communication competency enables companies to reach out directly to consumers without intermediary channels such as those required for advertising
This is the most dreaded as well as the most expensive of all methods in the marketing communication process
This refers to how you handle your relationships and the flow of information with your various “publics” or the people who have a stake in or are affected by your business
This is the last traditional component of the marketing communication mix that is discussed here as part of the marketing communication process
In communication process, there is a transmission of message from a sender to the receiver
The communication sometimes fails to accomplish its purpose — creation of an appropriate response or understanding when the message is distorted by ‘noise’ elements