MASS COMMUNICATION SECTOR

MARKETING

• This is the mass media method of marketing communication and provides exposure to the largest, most geographically dispersed audience at the lowest cost per head​

• This marketing communication competency enables companies to reach out directly to consumers without intermediary channels such as those required for advertising

• This is the most dreaded as well as the most expensive of all methods in the marketing communication process

• This refers to how you handle your relationships and the flow of information with your various “publics” or the people who have a stake in or are affected by your business

• This is the last traditional component of the marketing communication mix that is discussed here as part of the marketing communication process

• In communication process, there is a transmission of message from a sender to the receiver

• The communication sometimes fails to accomplish its purpose — creation of an appropriate response or understanding when the message is distorted by ‘noise’ elements