HEALTH SECTOR
PRODUCT
What will be sold and how it will develop into the target market? A real time assistant will be developed and introduced into target market.
This will survive in present competition as the tool has additional features with image and voice recognition.
Also, a better firewall that will protect product from attack of any malwares.
So, patients data will be more secure.
Target market is the end consumer, the company want to sell the product.
Target market includes separating the whole market into different sections and arranging advertising procedures as required for each portion to build the piece of the overall market share.
Not all products have same set of consumers each product has their different set of consumers.
So, to target a particular set of customers company must do upgrades to their product to meet the needs for the consumers.
There are many steps involved in defining the target market, first we need to understand the problem of a customer.
Once it has done customer can be identified very quickly. Two important features company should consider:
Attractiveness of the product- less competition, more income.
When it is in line of failure providing with necessary updates.